Questionnaire report Essay Example | Topics and Well Written Essays - 750 words

Questionnaire report - Essay Example The data will be coded using statistical methods. The data will be tabulated into different categories and the total number of respondents in favour of a certain idea is recorded. These figures will then be calculated as a percentage of the total sum of the whole participants. This helps the researcher to interpret the findings on the basis of the responses that have been given by the participants in the study. b) Delivering the actual questionnaire to the respondents is quite a challenging task. First of all, this exercise is time consuming given that you have to walk around to identify the people you can involve in your study. You also have to talk to the people first before administering the questionnaire in order to obtain their consent so that they can participate in the study. The researcher needs to explain a couple of things to the participants before collecting the required data from them. The other challenging task is related to identification of the sample to be included in the study. Overall, the whole task is tedious and time consuming. c) Basically, sampling of individuals should be representative of the population being studied (Higginbottom, 2004). In this case, probability sampling would be used. This is a sampling technique where the samples are gathered in such a way that all the individuals in the population are given equal chances of being selected and this probability can be accurately determined (Davies, 2007). The main advantage of using random sampling for this research is that it is fairly easily to manage which can lead to accurate results. All the subjects involved in the population stand equal chances of being included in the study. Therefore, the selected sample is likely to be a representation of the whole population. Given such a scenario, it can be noted that the results that are going to be obtained from this particular study are

Royal Thai Airways Case Study Example | Topics and Well Written Essays - 2500 words

Royal Thai Airways - Case Study Example s of Thai culture, its customs, and traditions.' The goal of the research study is to examine the extent and nature of Thailand's reach as a tourist economy within the global market. Focused on RTA's Royal Orchid Plus (ROP) market segment, the project proposes to engage the topic of globalization through inquiry into ROP passenger membership, and in particular high wealth, male customers from cosmopolitan hubs in the United Arab Emirates (UAE) and United Kingdom (UK). At the global level, RTA and by extension the Thai tourist economy has at present, a significant share of the available demand. Well known for its personal service tourism (i.e. sex tourism) economy, Thailand's beauty and tropical surroundings are compliment the dream world of male fantasies attained through association with luxury market advertising of those services. Nevertheless, Thailand's sex tourism industry has an alternative image, which is predicated upon the policy concerns of human rights activism against such activities. AIDs and interrelated discourses o n 'health' utilized by medical, public health and 'spa' businesses are also considered. A full service provider of commercial airline service to customers around the globe, RTA faces a challenge in identity management that is perhaps unparalleled elsewhere in terms of market analysis and communication. Business development, then is fostered through negotiation of gender terms, and precisely so; RTA employs Thailand's 'Spa Culture' as a benefit to ROP members, yet retracts from association with anything pertaining to 'sex.' The royal orchid carrier is in the last instance, 'traditional.' How this impacts investment underscores the nature of this study. Participation in the Star Alliance was the result of various changes in the world's economic situation, RTA claims, as single carriers 'cannot sustain and respond to these changes effectively and sufficiently.' The 2008 'Open Skies Agreement' between the EU and US set the pace for a radical restriction on nations that did not follow suit in regard to free-trade at international airports. Marketing 'paradise' has now become more expensive. Revenues generated by RTA's frequent flier customers more important to the airline than ever. To this end, the project focuses on the high wealth, male ROP client, and in particular those of the UAE and UK, working together in the heavily sanctioned social environments (i.e. dictating prohibition on sexual relations) of the Gulf States. The theoretical prospectus on the project is focused on globalization and identity, and specifically addresses critical marketing theories dedicated to activist